The History of Eukanuba


In the 1940s, jazz was evolving, and with it, its own unique language. EUKANUBA (“You-Kan-Noo-Bah”) was one word that grew out of the jazz culture. It was reserved for something that was “the tops” or “supreme”– whether it was the latest song or a fast car.

In 1969, the founder of EUKANUBA, Paul F. Iams, was looking for a memorable name for his new dog food formula. The quality of his food was unmatched; now all he needed was a name that was just as special. He named the product EUKANUBA. And so the history of EUKANUBA began.

Today, EUKANUBA is still “the tops”. So when you reach for a bag of EUKANUBA, you can be sure your dog is getting the best.